For the ultimate tour of the iconic history of Louis Vuitton, consider visiting the Eternal City instead of the City of Light. As it turns out, Rome is home to Louis Vuitton’s latest store, a word that doesn’t do justice to the import of its Piazza San Lorenzo location in a building dear to Romans, the Etoile Cinema.

Louis Vuitton’s first Maison in Italy, the century-old cinema that closed its doors over ten years ago will spring back to life, not only carrying Vuitton’s full women’s and men’s collections and displaying its finest finery (i.e. rare, museum-quality luggage), but also offering screenings of important films. Italy is synonymous with film and Louis Vuitton would never deprive Romans of their cultural legacy.