Prada Revs Up for Spring

Prada calls its just-released spring campaign, shot once again by Steven Meisel, a “Technicolor mise-en-scéne of desire.” It’s easy to see why. With an old-timey gas station as the setting, celluloid-worthy models strike seriously aloof poses atop flame-detailed hot rods, reflecting the hyper-real Americana of Miuccia Prada’s spring collection. The house’s Japanese fans will surely eat it up.

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