A Store Is Born: Young Versace

Versace is the latest to get ’em early, opening its first of many Young Versace boutiques. Carrying the inaugural spring 2012 children’s collection, the store in Milan—at Via Borgospeso 15/A, next door to Versace Home—is a purply pastel wonderland, whose plush chairs and larger-than-life confections would have sent Willy Wonka into a tantrum.

The new line is “perfect for kids that like to stand out from the crowd,” says Donatella Versace, who knows a thing or two about standing out. The kiddy versions of the house’s signature looks—crisp white blazers, bright yellow shifts, graphic tees—make for the most adorable mini-moms and -dads. Even if the little tykes can’t spell who they’re wearing. 

Leave a comment