Harnessing the merry-go-round horsepower of its spring runway, Louis Vuitton has just released its spring campaign—and it’s pink, pretty, and sweet enough to cause tooth decay. Shot by Steven Meisel, it stars newbies Daria Strokous and Kati Nescher in candy-colored shifts, pastel suits with white-lace collars, and powdered croc bags.

Says Marc Jacobs, “All the tone and texture of the collection—the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza—are recreated in these wonderful images…It is all very soft and very sweet, yet at the same time very bold and very graphic.”