Dutch designers Viktor Horsting and Rolf Snoeren, better known as Viktor & Rolf, are no strangers to the beauty counter. After all, their Flowerbomb fragrance has been a mega-hit—many a woman’s signature scent. But come March, the boys will have theirs, too.

Meet Spicebomb. Developed by the house’s trusted nose, Olivier Polge, the explosive new fragrance bursts with vim, vigor, and virility—and yes, spice. Powerful oriental notes like chili and saffron, as well as traditional masculine notes of leather, tobacco and vetiver, are combined with heady bergamot, elemi and pink pepper to pack serious punch.

To drive the point home, the juice is encased in a grenade-shaped bottle, while a shirtless and super-buff Sean O’Pry serves as the campaign model. Now that’s hot.