Chanel Goes Jersey, Sans Shore

Its hard to believe, but there was a time in the not-so-distant past when the word “jersey” didn’t bring to mind a plump, perma-tan guidette and an over-confident stud with ripped abs.

In the pre-Snooki fashion world, jersey meant something else. It identified the supple men’s fabric Gabrielle Chanel used to craft her little black dresses in the 1920s. This winter, the house of Chanel celebrates that groundbreaking gesture by launching Jersey, a romantic lavender juice tinged with white musk and vanilla. Concocted by legendary in-house perfumer Jacques Polge, the fragrance is part of Chanel’s Les Exclusifs collection. Meaning, in order to get a bottle, you’ll have to travel to a boutique far, far away from Jersey Shore.

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