Fee fi fo fum. Really, there’s nothing we like more than a juicy collaboration, particularly if it heralds the birth of fresh new talent. After all, it wasn’t so long ago that Lee McQueen was holed up in his East London flat with his graduation thesis, waiting to be coaxed out of the wings by Isabella Blow.

According to reps at Camp McQueen, the brand’s spring 2012 collection also includes a short film helmed by London-based Sean Frank. The 22-year-old hails from the cream of London’s fine art programs—Goldsmiths and Central Saint Martins—and cut his teeth producing fashion documentaries for 3.1 Phillip Lim in New York before his inauguration at McQueen.

Clocking in at just three-and-half minutes, the film features a hypnotic procession of tantalizing close-ups, which underscore the house’s fidelity to workmanship and detail while using brisk, contrasting takes that effectively convey the focused backstage atmosphere. David Lynch’s stint with Dior may have spearheaded the cult of the fashion film for the Internet generation, but Frank is staking his territory in the YouTube generation.