Dutch Model Saskia de Brauw Lands the Next Chanel Campaign

When Carine Roitfeld chose Dutch model Saskia de Brauw to cover her final French Vogue issue, we knew it wasn’t the last time the two would be working together. The former editrix turned A-list freelancer has been tapped once again to style the Chanel spring ’12 campaign, this time with two new faces: Saskia de Brauw and Joan Smalls.


Boy-haired Saskia left modeling in her teens to pursue an art career in her native Amsterdam. When she returned, she returned with a bang, booking blue-chip runways and campaigns for the likes of Givenchy and Versace. Joan, meanwhile, has been Frida Giannini’s go-to mannequin at Gucci since 2010. But if anyone can persuade a girl to walk away from a good thing, it’s Karl Lagerfeld, who photographed the duo over the weekend at the historic Hôtel du Cap-Eden-Roc in Antibes, France.

The campaign is “all about athletics and the sea.…It’s very modern sportif and in black-and-white,” Lagerfeld told WWD. If Carine’s involved, it’ll be more than just tasteful black and white photography. After all, were any of us expecting this season’s Chanel campaign to be Freja Beha Erichsen made up like a cat, perched in a photo booth? Oh, Carine.

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