Jil Sander’s on the phone for you. No, really, Jil Sander is literally on the phone. As if the iPhone’s clean lines aren’t slick enough for you, the label is following Prada into the smartphone game, teaming up with Windows and LG Electronics to translate its famous minimalism into a mobile phone.
While it would seem creative director Raf Simons had no hand in the project, CEO Alessandro Cremonesi promises the phone has “Jil Sander DNA both inside and outside,” down to its built-in store finder, and adheres to the brand’s “aesthetic values of modernity, purity and understated luxury.”
Available October 7 at Jilsander.com and select retailers in Germany, Austria, Italy, France and the UK