Nicola Formichetti’s embrace of all things digital and social, his mission at Mugler, is getting snugger all the time. In the lead-up to his second women’s collection on Wed, Sept 28 in Paris, here’s what you can expect:
Starting today, he’ll release exclusive content through social networks including Weibo, Twitter (@muglerlive, @formichetti, @Thierry_Mugler, @MuglerCircle), Tumblr (Mugler.tumblr.com, Nicolaformichetti.tumblr.com), Instagram, Facebook (ThierryMugler, Nicolaformichetti.official).
A short film, in collaboration with Lady Gaga and directed by Inez + Vinoodh, will premiere at the runway show, featuring a previously unreleased Lady Gaga remix. A special edit of the film will be available the next day, Thu, Sept 29.
Starting Mon, Sept 26, Mugler.tumblr.com will feature live-blogging from the Mugler atelier.