We’re J’Loving…

not so much Prada’s digital look book for fall, Real Fantasies, although it’s quite stylish, fast-paced, and as suspenseful as a old-timey caper. What we really j’love is the verbiage that came with it: “In a move to counter the hegemony of digitised production, AMO’s look book for the Prada Fall-Winter 2011 collection is conceived as an essay in handcraftsmanship. The topics of the collection—home, interiors, and intimate perceptual spaces—are graphically represented not through computer-generated graphics, but rather a dialogue between fashion photography and the art of collage. Artworks have been cut and assembled into miniature paper theatres: a handmade interior scenography. Characters move collectively or alone through a sequence of diverse rooms—from abstract and transcendental, to intimate and realistic—silently engaging with shadows, unexpected materials, wall patterns, floating skies or frames leading to other indeterminate spaces. The handmade effect of the imagery echoes the inherently haptic nature of the fashion it portrays.” Pretty good, right?


A limited edition of the look book, directed by James Lima, will be distributed through Prada stores worldwide this month, presumably as a CD, as well as Prada.com.

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