The Usual Is Anything But

We haven’t seen newsprint cuteness in a while. And just when we thought we never would again, along comes The Usual, a free little black-and-white broadsheet devoted entirely to the beach town of Montauk, on the easternmost tip of Long Island. In fact, it’s called “a love letter to Montauk” by its creators, Yasha Wallin (a Hint contributor!) and Emily Anderson. In other words, it’s their way of “repaying everyone for the welcoming vibes, the endless lobster rolls and for tolerating our poor attempts at surfing.”


Here’s what you’ll find in the first issue: an interview with Allan Weisbecker, the self-described gonzo writer of American surf lit; a Q&A with Cynthia Rowley, who has a shop in Montauk; a very sandy photo essay by Ben Watts; a categorical survey of boat names; and a look at an art colony founded by Edward Albee, painter and playwright (Who’s Afraid of Virginia Woolf?).

So yeah, you could could hang out in chi-chi East Hampton this summer, or you could visit what Montauk’s locals call “a drinking village with a fishing problem.”

Leave a comment