The Olsens aren’t just the most precious twins on earth; they’re a force to be reckoned with. After all, they’ve built a fashion empire with Elizabeth & James, their mainstream contemporary line; Olsenboye, the Macy’s range for the crazed tween shopper; StyleMint, a new mail-order T-shirt venture; and the well-regarded, CFDA-backed The Row, which has just launched an online store.
Sticking to the brand identity, The Row’s new site is clean, aligned neatly in rows, and easy to navigate. Essentially it’s a one-stop-eshop for the label’s bread and butter: tailored basics and wardrobe staples made from the highest-quality materials that, sticker shock aside, you can’t help but crave. Along with a blog and behind-the-scenes content, TheRow.com also features a Personal Shopper tool, which will come in handy when you can’t decide between the $29,000 clutch and $34,000 backpack.