Money Where Your Mouse Is: Ferragamo

In just two days, on August 5, Salvatore Ferragamo will launch its first online trunk show, the label’s first foray into e-commerce. For three weeks only, runway looks from fall 2011—ready-to-wear, shoes, bags—will be available for pre-order. (Heartbreakingly for some, it’s for U.S. residents only—sorry, we don’t make the rules!)

Here’s where it gets interesting. None other than Elettra Rossellini Wiedemann will model each outfit, which can be mixed and matched through fancy technical wizardry. Why the bemused look? Elettra isn’t just the daughter of legend-in-her-own-right Isabella Rossellini, but the granddaughter of the truly iconic Ingrid Bergman, who, if you didn’t know, was a loyal client, friend and basically the muse of Salvatore himself.

The trunk show will also mark the premiere of the fall 2011 ad campaign, shot by Mikael Jansson, modeled by Daria Werbowy and Mathias Lauridsen.


Okay, if you’re still not impressed, Lady Gaga wore head-to-toe Ferragamo houndstooth—well, the houndstooth piano wasn’t Ferragamo—for her appearance on The View earlier in the week…

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