Maybe it’s the instant sugar high it delivers, or the “It’ll rot your teeth!” protests from Mom that have made it such a guilty indulgence and one of life’s simplest of vices. The very idea of saccharine excess was the starting point for Prada’s youthful new eau de parfum, Candy. From its intentionally garish pink, orange and gold bottle to its exaggerated proportions of white musk, Laotian benzoin and caramel, Candy is one big, bratty pleasure trip. It’s the olfactory equivalent of Lolita lapping at a lollipop—minus the calories.

$80 for 1.7 oz at Prada boutiques and select department stores.