If the recent news about the end of Uniqlo and Jil Sander’s collaboration has you down, this might lift your spirits. Today marks the soft launch of Eve, a sinfully floral new women’s fragrance from the German house. A limited number of 50 flacons are now available exclusively on the online store, with the official launch to follow in September.
For the accompanying ad campaign, the brand chose up-and-coming German actress (and Kate Moss lookalike) Karoline Herfurth, who, not coincidentally, stepped into the international spotlight for her role in the film Perfume: The Story of a Murderer.
$85 for 50 ml at Jilsander.com