Jil Sander’s New Perfume Eve Is Sinfully Floral

If the recent news about the end of Uniqlo and Jil Sander’s collaboration has you down, this might lift your spirits. Today marks the soft launch of Eve, a sinfully floral new women’s fragrance from the German house. A limited number of 50 flacons are now available exclusively on the online store, with the official launch to follow in September.


For the accompanying ad campaign, the brand chose up-and-coming German actress (and Kate Moss lookalike) Karoline Herfurth, who, not coincidentally, stepped into the international spotlight for her role in the film Perfume: The Story of a Murderer.

$85 for 50 ml at Jilsander.com

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