Fashion’s Baby Boom

It’s no secret that 2011 is the year of the baby. And not just in the procreating sense (they’re everywhere!), but in the marketplace as well. Designers have been churning out collections for the little ones at breakneck speed. Fendi, Gucci, Burberry, Stella McCartney, and Gaultier have all got the baby boom rolling with kids’ lines, while Baby Dior and Little Marc, Marc Jacobs’ offshoot, having been around for a while.


Now it’s reaching fever pitch. In the past week alone, both Lanvin and Missoni announced their forays into childrenswear for spring 2012—Lanvin Petite, Missoni Baby—embodying all the hallmarks of their parent collections. Think silk taffeta crystal-encrusted frocks (Lanvin) and teeny-tiny zig-zagged bikinis (Missoni). It’s enough to need a time-out. 

Meanwhile, Versace will debut their rock-inspired kids line, Young Versace, also for spring, later this month at the Pitti Bimbo trade show in Italy.

But be prepared to spend. While prices vary, from $20-150 at Stella to upwards of $3,000 at Gucci, dressing like Mommy doesn’t exactly come cheap. And neither will the dry-cleaning bill when, inevitably, huge globs of mac ‘n’ cheese tumble onto that immaculate new organza sundress.

Leave a comment