Six Scents: Smelling Like a Winner

We all know about the quarter-life crisis theory, yes? That twenty-somethings have too many choices, essentially leaving them paralyzed when it comes to decision-making. Well, there’s a perfume for that. From Innocence to Experience is the third and latest collaboration between Six Scents Parfums and six fashion designers: Alexis Mabille, Rad Hourani, Juun J, N. Hollywood’s Daisuke Obana, Ohne Titel and Mary Katrantzou. The goal this time was to engineer fragrances that recalled adolescence, the moment in their lives when they first became aware of their freakish abilities.

The Six Scents team must be using the scents themselves, because clearly the potion has worked for them. They’ve just won, along with perfume partner Givaudan, the 2011 Fragrance Foundation FiFi Award for Fragrance of the Year by an Indie Brand. The award, Six Scents’ second nomination and first win, was accepted by its director (and Seven New York founder and buyer) Joseph Quartana. It was also a big night for Six Scents perfumer Rodrigo Flores-Roux, who won a FiFi for his work on Halle Berry’s Pure Orchid and for Givaudan’s win for Untitled (Maison Martin Margiela) in the Perfume Extraordinaire category. Youth may be wasted on the young, but at least they found a way to bottle it.

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