La Prairie, Post-Caviar

Last year, La Prairie reached cult status with a face cream containing imperial white caviar from albino sturgeons. Of course, such exotic grandstanding comes at a price. A more affordable, and humbler, commodity is hitting stores now as the Swiss brand’s Cellular Energizing Body Spray is repackaged as a smaller, travel-friendly 50 ml bottle (€62). Besides its soothing and revitalizing virtues, the classic boasts a bracingly fresh bouquet of red grapefruit, cardamom and verbena that lasts for hours and hours—quite a feat in an era when fragrances tend to be as elusive as, well, albino sturgeons.

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