There was a point not long ago when Lady Gaga was an enigma. A Gaga interview was a major get and no one but Barbara Walters could secure a moment with the fledgling pop sensation. Now she’s appeared everywhere from Oprah to The View, and it you can’t turn a corner without bumping into a little monster humming along to Born This Way.

So it’s no surprise that the Lady has a new collaboration with MAC Cosmetics, a nude-colored lipstick and “lipglass,” the latest in the VIVA GLAM line supporting HIV/AIDS awareness. The digital campaign, dubbed Glam This Way (as if it could be named anything else), will feature an outfit by Gaga’s stylist, Nicola Formichetti, made of fans’ images of the superstar that have been turned into sequins. Narcissistic? Sure, but in the best possible way.