Hooked: Fred Perry

Along with spiky studs, toothy snarls and mohawks hairsprayed within an inch of their lives, nothing says punk like a good bleach stain. And while it may not seem like it, given its clean lines and starchy collaborations with the likes of Raf Simons, the Fred Perry label was very much around at the time, even a part of all the subversion going on.


Launching today, the perennially preferred polo brand has mined its archives to come up with reissued styles representing four British movements of the 50s, 60s and 70s, some more obscure than others. The sporty 1957 shirt was the original tipped polo (the stripes on the collar and sleeves); the Northern Soul shirt of 1963 was the first to be associated with nightclubs (i.e. The Twisted Wheel and The Torch of northern Britain); and the Perry Boy shirts of 1979 were donned by the fashion underground of inner-city Manchester and Salford. But of course nothing compares to the early punk movement, so our pick has to be this 1976 Punk reissue, each with its own splash effect. It’s like anarchy with a bottle of bleach.

$125 – $140 in all Fred Perry Laurel stores and Fredperry.com

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