From Camp to Class, Louis Vuitton’s Fall Ad Campaign
No appearance by Kate Moss puffing on a cigarette, as she did to close the house’s fall collection, but Louis Vuitton‘s new fall campaign is just as smokin’. In the supe’s place, six up-and-comers—Zuzanna Bijoch, Daphne Groeneveld, Gertrud Hegelund, Nyasha Matonhodze, Anaïs Pouliot, Fei Fei Sun—vamp and luxuriate in wood-paneled vintage cars. The images, taken at an unused military hangar in Brooklyn and set to run in August issues, pick up where the runway show left off, with preternaturally chic women stepping out of their ritzy hotels and into chauffeured limousines. Quite a departure from Vuitton’s spring campaign and its high-gloss, high-camp Chinoiserie.
Says Marc Jacobs: “Steven Meisel and I met and decided we would do this wonderful story of beautiful vintage cars, little dogs and fresh-faced young women. It’s a very classic scenario, and of course it suggests travel, but I think we gave it a fresh, modern and sometimes a little bit naughty, tongue-in-cheek spin.”