“Southerners are very sentimental people, constantly reminiscing about the past,” says Reba Lyons Cunningham, Alabamian and founder of Lyonstate.com. “We hold our family stories close. We pass down family members’ names. We keep their clothing, their books, even their plants.” You won’t see any houseplants on the new men’s e-shop, but you also won’t see any black-on-black layering, or deconstructed art-as-fashion, or asymmetrical this or that. Instead you’ll find a gently, even wistfully edited selection of dapper men’s pieces by the likes of Rag & Bone, Burkman Brothers, Folk, Billy Reid, Folk Our Legacy, Unis, and A.P.C. Because sometimes you don’t want to reinvent the wheel, you just want to go for a hayride.