Sometimes we forget that a nimble team of sewing prodigies must be employed to bring a designer’s sketch to life, yet never recognized when the designer takes his bow on the runway. So when, after directing a series of TV commercials, Karl Lagerfield partnered with Magnum ice cream to create a life-sized Paris hotel room made entirely of Belgian chocolate, including a near-naked Baptiste Giabiconi reclining on a chocolate bed, we couldn’t help but wonder, um, who carved the bulge? No really, look closely and you’ll notice the male muse’s unmistakable choco-excitement.

Magnum, which describes the Magnum Classic, the one Giabiconi is holding, as a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate. Let’s not kid ourselves here, who doesn’t want to think about a chocolate-covered Giabiconi on a hot summer’s day while licking a magnum-sized…ice cream bar?