We’re J’Loving…

…the eye-popping, mind-bending new swimsuits and beachwear from Bless, in collaboration with the Swedish street label Weekday. The concept comes from the idea of the perfect weekend trip. But by now you know Bless is not about form alone, but where form meets, greets, and air-kisses function. So a carryall isn’t just a big bag, but a big bag that can be turned into a towel or blanket. Likewise, a sunhat turns into a cape, a bikini becomes a onesie, and so on. It might seem like a lot of work for the perfect weekend trip, but no one said cerebral would be a no-brainer. Available in all Bless and Weekday stores.

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