Celebrating its tenth anniversary, Y-3 has finally opened a London flagship, its first standalone space in the UK. The launch party drew a motley mix of Yohji Yamamoto’s fashionable fans and Adidas’s sports ambassadors, creating a battle of the industries. Besides Yohji himself and Adidas creative director Dirk Schoenberger, guests included retired soccer icon Zinedine Zidane, Tallulah Harlech (Karl Lagerfeld’s “adopted Welsh niece” and daughter of Chanel muse Lady Amanda Harlech), The XX, and Rupert Everett, most of whom also scooted over to the after-party at Paramount.
The small shop—squeezed in among a mighty fine selection of designer boutiques, including Yohji’s own store—carries the complete Y-3 universe for men and women, as well as the new kids’ line. It’s just one of the many events in London celebrating Yohji’s amazingness, culminating with a major retrospective at the Victoria & Albert museum, showcasing his 40-year body of work.
Y-3, 54 Conduit Street, Mayfair, London