Daisy Gets a Refresher with Eau So Fresh

Marc Jacobs knows his way around a word pun. So when it came to creating a new version of the house’s original Daisy scent, already a classic in a few short years, what else but call it Eau So Fresh? Invoking a spring-like youthfulness, charm, and whimsy, the refreshed juice is, well, juicy. Ruby red grapefruit, raspberry, and pear make up the top notes, while gentle florals—violet, apple blossom, jasmine—round it out. The effect: unapologetic, girlish, fruity optimism. We’re not asking you to drink the Koolaid, but maybe dab it on. Available in Marc Jacobs stores and at the Daisy website.


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