As if it needed more swag, Los Angeles has been added to the cities where Stefano Pilati’s YSL Manifesto will be distributed this season. Tinseltown joins Paris, New York, London, Milan, Tokyo and Hong Kong.
The spring 2011 edition of the Manifesto—the eighth—will be handed out to the first 2,000 passersby (avec handsome tote bag) in the above urban sprawls on March 5, as well as on YSL.com. The issue features model Arizona Muse, shot by Inez van Lamsweerde and Vinoodh Matadin, in the palm gardens of Marrakech, Morocco—a fitting tribute to Yves Saint Laurent.
Says Pilati: “I offer another perspective of a luxury brand to a broad demographic that doesn’t necessarily relate to fashion in the way that a more privileged layer of people do. I want to create a wider influence for the message that is being sent from the catwalk, by taking imagery of the collection and giving it to people on environmentally friendly paper in the street without targeting a specific demographic.”