A Store Is Born: Alexander Wang

Don’t call it a changing of the guard, even though it sure feels like one now that wunderkind Alexander Wang has unveiled his first flagship, transforming Yohji Yamamoto’s former space in the heart of Soho at 103 Grand Street. Grand is the best way to describe Wang’s meteoric rise and ever-expanding empire, which he built on a few slinky tees and a slouchy-cool attitude (the legendary parties didn’t hurt either). Of course, he’s come a long way since then, branching out into menswear, accessories, and a secondary line.

Always one for the unexpected, Wang threw a curveball when it came to his first retail venture, choosing restrained modernism over urban malaise. Tapping interior designer and bestie Ryan Korban, he opted for an all-marble and mirror space, tweaking the codes of eighties retail for a new generation of drooling shoppers. It’s slick luxury, but with a few Wang twists, like a fox-fur hammock. Given his fall show this week, another blockbuster, we’re sure it’ll be a task to keep it stocked.

Leave a comment