French label A.P.C. may not be as American as apple pie, but it’s certainly become a New York staple, charming shoppers with its expertly cut, impeccably tailored Parisian classics. It’s like every Godard fantasy come true. And who can forget the denim? Perfectly fitted, washed, and virtually indestructible.
Now, founder and owner Jean Touitou, one of the original Soho pioneers, is expanding his dominion by adding a store in the West Village, his second in New York, promising a fuller selection of irresistible goodies, as he tells us with his usual candor. “For the new space we are using the science of architecture,” he deadpans, “which is how to make a beautiful place out of something shitty. It’s as simple as that.”
The new space is one of the fabled “Specials” concept stores, which in addition to men’s and women’s collections, carries a wide range of denim, as well as treats such as the Quilt series and a curated selection of House of Waris jewels. As an added bonus, the store will stock a special selection of reissued A.P.C classics for those who missed them the first time around.
Touitou remains equally blunt about upcoming expansions, saying, “The Bleecker Street situation is really inflated. I’m glad I didn’t have the money or the will to be on Bleecker. It’s unaffordable rent-wise. I was lucky to find this place on a side street. I also took over another place on West 4th and Perry, which should open in May.” We’ll be saving our pennies.
In the meantime, A.P.C. Specials is now open at 92 Perry Street (at Bleecker Street), 646-371-9292.