The Passion of Gareth Pugh

True to form, Gareth Pugh took his shadowy, ominous vision on the road to Florence as Pitti W’s guest designer. But lest anyone think the young prince of darkness isn’t occasion-appropriate, he tailored his image to the unparalleled setting, drawing from the city’s rich baroque past. Collaborating again with Ruth Hogben, Pugh produced one of his epic short films, this time an homage to Italian religious history.

Taking it up a notch, the duo projected the film onto the ceiling of the 14th-century Orsanmichele church for a heavenly spectacle, perhaps an homage to Alexander McQueen’s Angel of Avignon project. The clothes also draw inspiration from the baroque setting, with an angelic palette of gold and cobalt blues, a departure for the designer. The video journey came to an end with a tableau vivant of the Pugh faithful redeemed by the hand of a fashionable god. How’s that for divine revelation? We’re converted. 

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