The legendary, cultish, idiosyncratic, sexagenarian Swiss photographer Walter Pfeiffer—who, among other bons mots in a rare interview, once told us he’s worn one outfit per week, throughout the week, for 20 years—is the surprise creator of Pringle of Scotland’s spring campaign. The early pioneer of the point-and-click method who’s often linked with Nan Goldin and Juergen Teller chose Scottish actress Freya Mavor to star in his first major brand campaign, which looks so good we might just have to run out and buy those furry ankle things.