A Store Is Born: Marc Jacobs Tokyo

Marc Jacobs is taking a breather from his New York takeover (we’re waiting for the West Village to be converted into a theme park) to make headway in Tokyo, where he’s opening a boutique in the uber-chic Aoyama district. And for his first freestanding building in the city, Jacobs is exercising unusual restraint. Rather than bronze replicas of his ever more pumped physique (with tights and a wig, perhaps?), he’s opted for streamlined austerity. The slick new space, courtesy of renowned architects SJA (Stephan Jaklitsch Architects), is a study in subtlety, with a corrugated, textured façade that glows like a futuristic paper lantern. Inside, meanwhile, eager shoppers will find an extensive selection of men’s and women’s main collection (stocked in a selection of small to smaller sizes), as well as footwear and accessories. Launching December 2, the building will complement the nearby Marc by Marc Jacobs Harajuku store, as well as several accessories stores throughout the city. Greater Tokyo just got a lot greater.

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