Dior Revisits a Cult Classic

Years from now, when we think back to the first decade of this century, most of our memories will be wrapped in a fragrant cloud of Bois d’Argent. You’ll recall that was one of three exclusive perfumes Hedi Slimane commissioned at the high noon of his Dior Homme tenure, and which became the olfactory uniform for urbanites formerly known as hipsters.


Seizing the current craze for niche scents, Dior is adding seven new fragrances to the collection, under the name Couturier Parfumeur, which will be available only in Dior boutiques. These new creations by in-house perfumer François Demachy are an ode to flowers and classic perfumery, from the spicy, rosy Mitzah, to the springy Cologne Royale, through the gentlemanly Vetyver. Maybe the most interesting juice is Granville, a strong and fresh bouquet of lemon and thyme.

There is, however, one bit of bad news. The excellent baby-powdery Cologne Blanche, which was launched alongside Eau Noire and Bois d’Argent in 2004, will be discontinued.

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