B-list celebrities aren’t the only ones jumping in the fragrance fray. Once turning up its nose at anything that whiffed of commercialism, the art world is now set on its own olfactory pursuits. Announced earlier this year, the new eau de parfum from famed directeurs artistiques M/M Paris, made in collaboration with Swedish perfumery Byredo, is finally hitting store shelves. Fittingly called M/MInk ($195, 1.6 fl. oz., at Barneys New York), the latest effort doesn’t stray too far from the duo’s graphic design roots, based on the aroma of ink, with notes of honey and amber. It’s a sweet concoction, and the accompanying imagery, shot by Inez van Lamsweerde and Vinoodh Matadin, of anonymous faces and bodies is suitably quizzical. The official launch dinner in Paris drew the likes of Erin Wasson, Pat McGrath, Pierre Hardy, and art provocateur Francesco Vezzoli, who also, coincidentally, is planning a fragrance for his upcoming show at Gagosian.
On the other side of the pond, artist Kiki Smith, better known for her witchy sculptures and installations, has also launched her own fragrance with acclaimed perfumier Christophe Laudamiel. The scent, called simply Kiki, draws inspiration from the forest with notes of boxwood and sandalwood, and other fragrant things you’d use for casting spells. With a limited edition of only 4000 bottles, we suggest you snap one up before they’re conjured away. $175, 1.6 fl. oz., Artware Editions