Thirty Years of Shiseido in France

Now that all the runways have been rolled up, those still in Paris should check out the Shiseido exhibition at the Hotel de l’Industrie, celebrating the arrival of the Japanese beauty brand in France 30 years ago.


For the occasion, the label—which, by the way, produces a cutting-edge fashion magazine called Hanatsubaki that we highly recommend—has displayed 30 photos of the best windows from its store in Tokyo’s chic Ginza area. From 1988, an installation called The Color Blind Pilot shows a crashed plane with a lipstick-shaped propeller. In Beach Storming, also from 1988, a mass of small bronze figurines pulls a giant bottle of sunscreen through the sand.

The show continues in the square outside the hotel, where six contemporary artists were asked to design urban art boxes. Visitors are invited to vote for their favorite, the winner of which will grace the shop windows back in Ginza.

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