We’re J’Loving…

that even smallish New York labels are coming out with ad campaigns, whether or not there’s an actual budget attached. In fact, two have launched today. First, for the Proenza Schouler boys’ debut, Daniel Jackson shot a series of images, with models Ann Kenny, Kirby Kenny and Tati each gazing alluringly into the camera. There’s also a behind-the-scenes video showing the girls having their hair fluffed by stylists and such. It’s warm and fuzzy, with music by Washed Out, so it’s worth a gander.

The other campaign launching today, Alexander Wang’s, isn’t a print campaign at all, but a fashion film. Photog Craig McDean and creative director Fabien Baron put together a Wall Street-inspired vignette, with Abbey Lee Krenshaw writhing around a dilapidated hotel room in lacy Wang numbers. We don’t get the Wall Street part, unless the bits of paper flying about are meant to suggest a stock market crash, but Abbey looks great.

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