You’ve seen the Burberry ads in magazines—does anyone ever look remotely on the verge of art spasms? No. Everyone looks incredibly level-headed, beautiful, and glowy, despite the vaguely depresso vibe inherent to anything British. Which is exactly the look their new line of cosmetics promotes. From foundation ($52) to lip definer ($27), all 96 satiny, semi-transparent pieces reference the brand’s signature plaid. Our favorite: the oddly cool grooved tubes of lipstick that look like they were rolled across a New York sidewalk subway grate ($30), magically embossing the Burberry pattern. At Nordstrom.