Ferragamo’s Attimo Launch

The Standard’s new rooftop pool and bar, Le Bain, may have only been christened last week, but like the hotel’s pretty partygoers, it’s already seeing its fair share of action. Last night, Salvatore Ferragamo chose the nascent hotspot to launch its latest fragrance, Attimo, a scent geared toward precisely the sort of younger, fashionable clientele already accustomed to late nights at Le Boom.


The face of Attimo’s Craig McDean-helmed campaign, Dree Hemingway co-hosted, mugging for pics alongside Ferragamo creative director Massimiliano Giornetti. Also glimpsed in the beautiful people mix: Agyness Deyn, Irina Lazareanu and Vladimir Restoin Roitfeld. Patrick McMullan, too, was on hand, along with two models flanking a silk-sheeted bed, just in case anyone was down for an impromptu spread of their own. The idea of an open-air threesome may have deterred some, but we guarantee it was another story behind closed doors (or in front of hotel room windows) later that evening.

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