We’re J’Loving…

the collaboration between Louis Vuitton and tattoo artist Scott Campbell, debuting today at Vuitton’s spring men’s collection in Paris. Part Orientalist, part tribal, the inky interpretation of the venerable monogram spruced up a series of scarves, bags and shirts, and perfectly offset the Amazon safari vibe of the collection. It’s also perfectly in tune with what seems to be the mood for spring so far, something between dandy luxe and crafty inmate. But our favorite incarnation were the tattoos (temporary, we think) emblazoned right on the models, a whole new statement on brand loyalty.


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