Changes at Woolrich Woolen Mills

Add another designer switcheroo to the suddenly long list this week. First came news that Christophe Lemaire is taking over for Jean Paul Gaultier at Hermès, Sarah Burton is stepping into Alexander McQueen’s shoes and Giles Deacon was tapped to design Ungaro. Now comes word, albeit less earth-shattering, that men’s label Woolrich Woolen Mills has appointed Mark McNairy to replace Daiki Suzuki as creative director. Suzuki, who popularized the rustic woodsman style at the Italian-made, American-heritage label, had a five-year contract expiring with the spring 2011 collection and helped recruit the designer from North Carolina, saying he’ll now refocus on his prize-winning Engineered Garments line. McNairy, who hails from the Ivy League clothier J. Press, says, “It’s not going to be red-and-black buffalo check—that I can tell you. I think I’ll end up adding a military aspect and some Ivy League. In the late fifties and early sixties, Woolrich had a sportswear collection that wasn’t necessarily geared for the outdoors and was more about the piece goods like Ivy League styles and duffle coats.” Preppy meets military meets lumberjack? We love it already. Look for a Soho store in 2011. 


Leave a comment