Gucci Enters Couture

Seems like those heaving rumors of Gucci launching a couture collection may indeed be true. Following months of industry buzz, Salma Hayek arrived to the Robin Hood premiere at Cannes clad in a one-shoulder, crystal-embroidered silk georgette gown from the company’s aptly named Gucci Premiere collection. When the rumors first emerged in January, it was believed that women in need of a haute fix would have to schedule an appointment chez Gucci, as the collection would not appear on the runway. Given the abundance of outré ensembles at Cannes—i.e. Kate Beckinsale and her quincañera number—we can only hope Gucci’s couture clients will book those fittings soon.

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