There is a reason the shimmery, glimmery new line from the UK’s Illamasqua is a collection: to get you to dive right into being a shiny, iridescent, electrical being. Inspired by kinetic energy, it includes an all-around pearlescent Gleam Cream, high-drama Illumine Oil and Four-Color Liquid Metal Palette. There is no such thing as tasteful application of this stuff anyway—if you’re into it, you’re a spaz to some degree and you might as well show no fear. Just make sure you stop short of Times Square silver robot mime because that’s not a cute look on anyone. Available online and at Sephora stores.