Label: Mandy Coon

Based in: New York

Provenance: used to be a model, apprenticed for Camilla Staerk, was a member of the all-girl electroclash band W.I.T. Also DJ’d at Le Baron in Tokyo and Colette in Paris.

The Takeaway: Mandy worked mostly in blacks, nudes, faux pony hair and long Chanel-like chains wrapped in fabric for fall.

Amazing: because, inspired by Bernhard Willhelm, she made a floppy-eared leather purse in the shape of the Velveteen Rabbit, which has become a kind of mascot for the label.

Also Amazing: because she got Jamie Bochert to model for her look book.