We’re not sure that lipstick has ever been so darn lipsticky that gals just can’t be bothered with it any longer, but if Chanel—or rather, the face of Chanel, Vanessa Paradis—says this is the case, so be it. Waging war against this unholy behavior, the company is launching a line of lipsticks called Rouge Coco, designed to ween gloss girls off the wand and back on the tube (hey, we’re talking about cosmetics here, keep it clean). Colors hover in the pink (again, focus) with serious threats of red. $30 each, at department stores this month.