Lord knows we’ve been hankering for a Joan Collins comeback ever since the diva’s departure from Footballers’ Wives. Now, channeling her Dynasty days in a series of glam adverts, Joanie (aka Alexis Colby) is the new face of jeweler Alexis Bittar’s over-the-top spring collection, posing in jewel-encrusted pyramid earrings, oversized crushed-gold cuffs and statement necklaces that puts anything Krystle Carrington wore to shame. The quintessential 80s icon was a perfect fit for the designer, who’s referenced the decade for years now—proof that Alexis and Alexis go together like big shoulders and blue eye shadow.