Movie House

Keeping to its arty cred, Prada has enlisted young Chinese artist Yang Fudong to conjure a new vision for its spring men’s campaign. Eschewing print (which is sooo last decade), the intrepid art star has produced a nine-minute short film that will debut across digital platforms in February. The moody black-and-white short, simply titled First Spring, mashes up a variety of filmic references and periods to present the perfect monochromatic backdrop for the spring palette—which, if you recall, was based on the tonal gradations of black-and-white film. The result is a cross between the romance of Wong Kar Wai and the surrealism of Federico Fellini, with a whole lot of waifish Eastern European boys lounging about in the season’s delectable offerings. It even comes with the seal of approval from uber-curator Hans Ulrich Obrist—reason enough to splurge on a sleeveless Prada coat. The mini-movie will be available to view at Prada.com starting January 18.


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