When economists boast that only 11,000 jobs were lost last month, are we supposed to erupt into twirls of ecstatic joy? Poppy King, the heroine behind Lipstick Queen, has one thing in common with these people: both are glossing the truth to make us feel better. But she’s doing it literally with Fired Up, an ultra-red new lippy applied with a built-in brush ($14). One hundred percent of proceeds go to Count Me In, the leading non-profit for women-owned businesses—and do we really need to remind you of the galactic power of the right shade of red?