Come New Year, we resolve to swear off corporate pop-ups. But until that time rolls around, why not indulge in just a couple more? Actually, make it three. Through December 31, Nissan is partnering with Colette to fete its latest model, Cube, by launching three pop-up boutiques in Paris, London and Berlin, flogging trinkets and other colorful odds and ends by an assortment of Japanese designers.
Each of the stores is housed in an eccentric, slightly proletariat locale, such as the The Old Truman Brewery’s Boilerhouse in East London. But entry must be obtained by either applying online (yes, really) or spotting one a Cube trolling about the host city. Those lucky enough to score a golden ticket will have first dibs at wares from Mary Katrantzou, Irina Shaposhnikova, Yazbukey and E2, as well as exclusive performances (including Japanese film screenings) and one-offs like a music balloon by Yuento and a paper cup holder by Bonboog. It’s the small things in life.