Don’t expect a silly obstacle like a working cash register to get in the way of Philip Crangi’s store launch (in the days prior, the mustachioed jewelry designer was still waiting for one to arrive via post). Crangi is nothing if not resourceful, and neither rain nor shine, sleet nor hail, would have derailed the grand opening of the Crangi Family Project. But this is no traveling, singalong family troupe; it’s a brand new standalone store in the Meatpacking District.
At 9 Ninth Avenue, along with his sis and CEO, Crangi has created an intimate, antiquarian space (courtesy of interior designer Dean Sawyer), offsetting the old-world elegance of the Giles & Brother by Philip Crangi line, not to mention the tightly edited selection of Crangi fine jewelry. Adding to the curiosity-shoppe feel is a selection of what the duo calls “unique objects of interests,” which include fancy knick-knacks the likes of bronze flowers, candlesticks and incense holders, plus a de rigueur, fastidiously curated collection of new and rare books—his bookish glasses aren’t just accessories! And the hospitable setting is not just an illusion; the space is literally an extension of Crangi’s living and work studio. An experiment of sorts, the boutique promises a peek behind the creative madness.